Las Vegas, Nevada Church
Affiliated with the Intercontinental Church of God and the Garner Ted Armstrong Evangelistic Association

 
 

A Word about e-mail  [from a minister's point-of-view]                          printer-friendly     MP3

Taking an informal and unscientific poll of my friends both inside and outside the ministry, the consensus is that e-mail is quite possibly the BEST and WORST form of communication to ever come along.

Some of the Good things:

1] It is quick and much more efficient than regular mail.
2] Communication is efficient.  We can answer a Bible question within minutes, an hour or a day.
3] Easy to schedule the work day.  The minister can respond to e-mail at any time and in any priority he wishes.  Much better than phone communication as far as scheduling goes.
4] Minister can take time to reflect, research and compose an accurate response.
5] Minister can database answers to common questions.  No recomposing, retyping and saves time researching the same subject again.
6] Minister can send one e-mail to multiple recipients with the touch of one button.  Imagine the materials and postage savings.
7] E-mail is a record of what the minister communicated.  E-mail can easily be archived for future reference.

Some of the Bad things:

1] E-mail is not better than face-to-face communication.
2] The recipient cannot see the minister's facial expressions and non-verbal communication.  The minister cannot see the facial expressions and non-verbal communication of the person he is dealing with.
3] E-mail can be rather cold, impersonal and detached.   Effort is needed to avoid this.
4] The minister does not always know who he is talking to.  Is it a member? Is it a member of another church?  Is it the public?   Is it friend or foe? Is the e-mail a set-up or deception of some kind?
5] The minister does not always know how many he is talking to. The person making contact could easily send the minister's response to countless others.  This can be both good and bad depending on the content of the minister's e-mail.
6] E-mail addresses change much more rapidly than say street addresses or phone numbers.
7] Despite the speed of e-mail it is not a good medium for back and forth conversation.  There is no lag time in a face-to-face conversation.

I suppose that good and bad lists of equal weight could be applied to most all forms of communication.  We feel the benefits and advantages of e-mail out score the list of bad elements.  With proper management, some of these bad elements can be overcome.  Chief among these is making sure we take extra steps in the e-mail to overcome the lack of facial expression and non-verbal communication.  For example, I might make what I believe to be a humorous statement but just to make sure the reader understands this I add, "...(smile)."  Another technique is to restate the thought in other words.  For example, I make a statement and then follow up with the next sentence that begins, "In other words" or "That is to say...".  Still another is the use of brackets within a sentence with additional information.  For example, "I then referred to my files [where I keep the doctrinal studies] and retrieved the information on Sabbath keeping."

Here are some things I found on the Internet:

1] Clearly summarize the contents of your message in the subject line.

Properly titled messages help people organize and prioritize their e-mail.

2] Don't use the CC (Carbon Copy) function to copy your message to everyone.

This is particularly true at work. These days everyone receives too many e-mails. Unnecessary messages are annoying. If only a few people really need to receive your message, only direct it to them.

Similarly, when responding to e-mail, do not respond to all recipients. By choosing Reply to All or a similar button when responding to a message, you may end up broadcasting your response to your entire company.

Note:  We have a policy in the Letter Answering department not to answer Bible questions that come in from individuals who have carbon copied the question or inquiry to multiple e-mail addresses.  Experience has shown that when we receive such an e-mail, the individual is not looking for answers but a forum or debate.  This is not what Bible questions and answers are all about.

3] Use BCCs (Blind Carbon Copies) when addressing a message that will go to a large group of people who don't necessarily know each other.

Just as it is not polite to give out a person's telephone number without his or her knowledge, it is not polite to give out someone's e-mail address. For instance, when you send an e-mail message to 30 people and use To or CC to address the message, all 30 people see each other's e-mail address. By using BCC, each recipient sees only two--theirs and yours.  It is more friendly and personable.  Studies have shown that people respond to an e-mail they believe has only been sent to just them than to seeing scores and scores of others and who's e-mail addresses take up the first half of the e-mail.

4] Keep your messages short and focused.

Few people enjoy reading on their computer screens; fewer still on the tiny screens in cell phones, PDAs and other mobile devices that are becoming increasingly popular. Recipients tend to ignore these long messages.

5] Avoid using all capital letters.

USING ALL CAPS MAKES IT LOOK LIKE YOU'RE SHOUTING! IT'S ALSO MORE DIFFICULT TO READ.  Depending on your message, capitals are useful for emphasis but not for every word in the e-mail.

6] Don't write anything you wouldn't say in public.

Anyone can easily forward your message, even accidentally. This could leave you in an embarrassing position if you divulge personal or confidential information. If you don't want to potentially share something you write, consider using the telephone.

Case-in-point:  I once received a Bible question and sent the individual the answer.  Both question and my answer ended up posted on an anti-church [and as it turned out, anti-God] web site.  The comments the web host added are not printable.  So you see, it can happen. 

7] Avoid sending e-mails to large numbers of people unless you have a serious reason to do it.

E-mail broadcast to many recipients may be considered spam.   I am talking about personal e-mails here.  Make sure those receiving your e-mails are friends and privy to the reason you are sending the e-mail.  One minister wrote me the other day to say that he somehow got involved in an e-mail debate [lots of e-mails going back and forth] just because the original author of the e-mail carbon copied this minister. 

If the large number of people are your friends or, say, your local congregation, that is fine, but be careful about indiscriminate shot gunning of e-mails to the masses.

8] As a courtesy to your recipient, include your name at the bottom of the message.

The message contains your e-mail address (in the header), but the recipient may not know that the return address belongs to you, especially if it is different from your real name.   This one is especially important to the ministry.  They receive volumes of e-mails and it is important, even before they begin reading the e-mail that they know who is writing.

9] When sending attachments, use a code word in the Subject line.

In this day of e-mailed viruses [hidden in e-mail attachments], it is important to have a concrete means of avoiding them.  What some of these virus programs do is glean e-mail addresses from an infected computer's e-mail address book and sending out e-mails with attachments as if they are coming from the person who owns the infected computer.  So, if you receive an e-mail from a known and trusted friend which has an attachment, you cannot be absolutely sure it is really coming from him or her.  To alleviate this dangerous threat, when you e-mail an attachment to a friend, put in a code word in the Subject line.  Example:  Subject Line:  Report you requested--with attachment (code word: red dress).  In this example, the person has notified all his friends that his code word is "red dress" and not to open any attachment from him that does not have this code word in the Subject line.  A virus program attempting to send out virus-filled attachments would never use such a code word.

 
10] A clean and efficient e-mail is an e-mail that is read.

Most e-mail ethics and tips sites will talk about having clean, pleasant looking e-mails before sending them out.  One concern is the common practice of simply forwarding e-mails.  A person receives an e-mail and forwards it on.  That person, in turn, forwards it on.  Each becomes an attachment.  I have sometimes received e-mails where I had to wade 10 attachments deep to get to the intended message.  Better is to take the text you received, copy and lift it out of the e-mail you received and put it into a fresh e-mail.  Your e-mail recipients will love you for it.

The other tip is to be as brief as you can.  Because e-mail is so easy, we receive many of them.  Therefore, keep each message brief.  Say you have three subjects of conversation you wish to discuss with your friend.  In some cases, it might be better to send three short e-mails rather than one long one.

Now you may have some tips, suggestions and/or pet peeves yourself regarding e-mail.  If so, send them along.  I may just add them below.

By the way..........I LOVE E-MAIL!!!   I love getting e-mail from my friends and family [even the public].  Send them anytime. 

 
 

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Las Vegas, Nevada Church of God - part of The Intercontinental Church of God and The Garner Ted Armstrong Evangelistic Association - Tyler, Texas